A New Chapter

After nearly five and a half years at the University of San Diego, I’ve decided to leave for a new job with Vistage International.  This move for me is bittersweet, since I have enjoyed my time at USD and I’ve built so many great friendships.  My new role will be as a marketing manager for a program called Vistage Inside, and I’m really excited about the new challenges I’ll face there.

My work with the MS in Global Leadership program has touched the lives of more than 350 graduate students in 24 cohorts  (myself included, as I graduated from the program in 2008).  I’ve become friends with many of these alums, and continue to enjoy hearing how they’ve made an impact in the world.

Our word-of-mouth marketing has remained a strong part of the recruiting strategy, and stands as a testament to the quality of the program and the level of satisfaction of our students.  We’ve made great strides using social media to communicate with alumni, students and prospective students.  More than two years ago we established a student-written blog and created more ways for them to tell the world about their experiences in a graduate business program that strayed from the traditional MBA.

I’m leaving behind a business school that has built a lot of momentum in the past few years.  The part-time MBA program was recently ranked #14 in the US by Bloomberg BusinessWeek and many of the same A+ faculty from that survey teach in the MSGL program as well.  As the USD school of business administration continues to gain attention on the national stage, so does the MS in Global Leadership.

My time with USD included two trips to China (Beijing and Shanghai), two trips to Buenos Aires, and numerous recruiting trips around the US.

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My time at USD will always hold a special place in my heart, since it was during these five years that I met my wife, got married, and welcomed our first child into the world.  I’m thankful for the time I’ve been able to spend with my son during his first (almost) two years, and the work-life balance I’ve enjoyed has been a situation most could only hope for.

Moves like this don’t happen without a lot of help.  And help shouldn’t go unrecognized.  So many people have been a part of my professional network for the past few years – offering advice, making introductions, writing recommendations, and providing encouragement.  Bob Schoultz, Dean Dave Pyke, and Stephanie Kiesel were instrumental in my professional development over the past several years.  Their support of my learning and development in the marketing community has been incredible.  Special thanks to Bob for giving me the opportunity to work at USD in 2006 and for his support, guidance, leadership, and friendship for the past 5+ years.  Thanks to the rest of the MSGL team – Stephanie, Sam, & Suzy for always having my back.

There are so many others I could (and should) thank here – but my word count tells me I’m already beyond 500.  If we got together for coffee, had lunch, exchanged emails, talked on the phone, met at a conference, grabbed a beer, tweeted, LinkedIn, Facebooked, or traded business cards – you deserve thanks.  It’s highly likely that your influence helped me reach this point in my career and I’m happy to have you as a part of my network.  If I can ever return the favor…

Most of all, thanks to my incredible wife Danielle for all your love and support.  I love you.

Stay tuned as I embark on my next adventure.  I’m anxious to get started, but first – let’s enjoy a great holiday season!

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Army Navy Football 2011

  1. RT @albyox: If you’re talking about the best rivalries in college football, you better start and finish the conversation with #ArmyNavy
    December 10, 2011 2:31:15 PM EST
  2. December 10, 2011 11:58:18 AM EST
  3. December 10, 2011 11:59:20 AM EST
  4. If you’re not watching #ArmyNavy you’re missing out on good football and some of the best young men in the nation. #wordsofadvice
    December 10, 2011 2:31:15 PM EST
  5. December 10, 2011 6:44:35 PM EST
  6. I don’t care what you think of Obama. Pretty cool to see the pres sitting in the student section at a football game #armynavy
    December 10, 2011 2:31:15 PM EST
  7. Go Navy Navy Navy! Beat Army Army Army! Fire it up! #armynavy
    December 10, 2011 2:31:15 PM EST
  8. RT @rcunnyftw: @darrenrovellda crowd at #ArmyNavy game. Sorry Dan Synder, but I dont think Fedex Field will be this full tomorrow… http://yfrog.com/mgahbhcj
    December 10, 2011 2:31:15 PM EST
  9. 2011 Army Navy Football- A Game of Honor: In the Trenches
    October 18, 2011 10:40:31 AM EDT
  10. Future SEAL Alexander Teich runs it in off the right corner to put Navy up 14-0. Looking like past 9 outcomes. #ArmyNavy
    December 10, 2011 2:31:15 PM EST
  11. The Army/Navy game once again makes me feel very proud of my two wonderful Academy daughters.
    December 10, 2011 3:55:07 PM EST
  12. December 10, 2011 11:58:18 AM EST
  13. Trent Steelman 34-yard touchdown run and Army is back in the game #armynavy
    December 10, 2011 2:31:15 PM EST
  14. Whoa!! Pete!! Your super close!! RT @PeterBurnsRadio: Barack’s ride. #ArmyNavy http://yfrog.com/nxvqonfj
    December 10, 2011 2:31:15 PM EST
  15. Giant blowup Shamu getting bounced around in the stands at the #ArmyNavy game. Yay college football!
    December 10, 2011 2:31:15 PM EST
  16. BOOM! And @USArmy is on the board … #ArmyNavy
    December 10, 2011 2:31:15 PM EST
  17. The Corps of Cadets erupts in cheering as Army ties the game at #ArmyNavy. http://pic.twitter.com/pS0FehES
    December 10, 2011 2:31:15 PM EST
  18. The momentum has clearly switched sides. Navy offensive line getting dominated right now #armynavy
    December 10, 2011 2:31:15 PM EST
  19. Is this the year? #ArmyNavy tied up http://yfrog.com/mgh72nnj
    December 10, 2011 2:31:15 PM EST
  20. Halftime! Can’t wait to see the halftime show. #armynavy #GoARMY #ProudToServe
    December 10, 2011 2:31:15 PM EST
  21. And just in time for the halftime break — our tailgate photo gallery is up at stripes.com/go/armynavy2011 #ArmyNavy
    December 10, 2011 2:31:15 PM EST

See the second half, more photos, and lots of comments at the full Storify page!

7 Facts About Content Sharing on the Web

It’s no secret that the American Marketing Association hosts great events to educate, support, and connect marketing professionals.  I’m continually blown away by the quality of the content I get at each of the events, and this past week was no exception.  [Disclaimer: I’ve been an AMA member since 2008 and currently serve as VP of Membership for 2011-2012]

Thursday’s event featured Kristin Kovner, Senior Director of Marketing, AOL Advertising.  Kristin’s presentation, “Is Content the Fuel of the Web?” included recent findings from a case study done by AOL and Nielsen on internet users’ habits and attitudes on the major social networks.  In a nutshell, she broke down what types of content people share, with whom they share it, and on which social networks this is all taking place.

Here are my top 7 takeaways from Kristin’s data-filled presentation:

  1. Email is not dead.  Despite what some people will tell you, email is still the most popular place that internet users share content.  66% of internet users share content by email, as compared with only 28% on our beloved social networks.
  2. Industry-specific conversations get the most love.  Research showed that 60% of social media posts (mainly Facebook and Twitter) that are industry specific include an explicit brand mention.  Tweets from industry-specific conversations contain a link to some type of content (usually product information) a remarkable 73% of the time (as compared with only 42% of the time for conversations not related to a specific industry).
  3. 99% of people sharing via social networks are sharing via multiple platforms.
  4. Social network sharers are 17% more likely to be femaleexcept on Google+ (which wasn’t included since this study was done in Q1 of 2011).
  5. People tend to share with their close networks of trusted friends – not publicly (despite Facebook’s continued efforts to make privacy settings so confusing you don’t know who you’re sharing with).  This one may be a little harder for power users on Twitter to understand, since they sometimes tend to broadcast everything to everyone.
  6. Only 4% of shared content links back to a company website.  This one is important.  Businesses have to realize that conversations about their brands are happening in places other than their site and most of it never sends consumers to a company URL.
  7. Marketers can capitalize on people’s sharing habits in two ways.  1). Produce branded, sharable content (think videos with your products in them that are easy for people to share – like the Coca-Cola happiness machine campaign); and 2).  Be present with display advertising when the conversations are taking place away from your website (think display ads on YouTube for viral videos not produced by your company/affiliates, but related to your product or industry).

All in all, it was a great presentation – a flurry of numbers, but great information for those of us looking to “engage” consumers where they interact most.  The full report (along with other great research presentations) can be found on the AOL Advertising site.

Does anything above surprise you about how content is shared on the web?

My Blog: A Year in Review

Last week marked my 1-year anniversary of starting my own personal blog.  Since I’ve actually stuck with it and kept somewhat of a regular schedule, I now have a lot to look back on.  Thanks to all of you who have read, commented, and linked to my blog this year.

My Family at Grand Canyon - Sometime in the 80s

When I started my new blog, I set out with only a couple of specific goals:

  1. Write about subjects that interest me, such as marketing, technology, social media, travel, music
  2. Write at least one post per month.

As for the first goal, this one was easy.  I find a lot of interesting things on the web and I like to stay current on the newest social media trends.  I didn’t write much about music (besides recapping the concerts I’ve attended), but maybe I’ll do more with that in the next 12 months.

With 34 posts under my belt, goal number two was easily met.

So what were my favorite posts?

Ty Webb Has Real Klout

My personal favorite (mainly because it includes a strong reference to the movie Caddyshack) was my short blog on Klout, the new service that measures online “influence.”

My most visited post was written about what we can learn from the Chilean miner rescue from a leadership standpoint.

I also enjoyed writing (and re-reading this week) all my posts about my family and travel.  Honorable mention goes to my posts on marketing and related events I’ve attended.

So where will the next year take me?  Who knows.  I just hope you’re able to come along for the ride.

Inside SCVNGR: My tour of one of the hottest mobile apps in higher ed

On a recent trip to Boston I had a unique opportunity to learn about one of the fastest growing mobile apps for the iPhone and Android:  SCVNGR.  In just under 9 months, SCVNGR has seen some pretty impressive growth, reaching 1,000,000 registered users in late February and partnering with too many companies and institutions to name.

My gracious host, Jeffrey Kirchick, invited me to come by the SCVNGR offices after I tweeted that I’d be visiting Boston within the next few days.  I gladly accepted the invitation, not really knowing a lot about the company. Boy was I in for a surprise.

I arrived at the SCVNGR offices in Cambridge around 5pm on a Thursday and saw a bustling, energetic group of folks – most of whom weren’t even close to packing up and heading home for the day.  This place was just how I imagined an internet startup would be:  modern workspaces, young faces, white boards galore filled with numbered lists, and of course, an espresso machine.  I even got a peek inside what they call the War Room, though I wonder if any of them have seen Dr. Strangelove and really know what that reference means.


After a brief tour of the spaces, Jeff and I sat down to discuss the exciting things that SCVNGR is doing in higher education.  Partnering with universities and colleges, SCVNGR is able to help schools create an unforgettable mobile experience for new students, which, in turn helps forge a more positive initial impression for a lasting relationship between the student and the institution.

What I liked most about SCVNGR is that they are carefully positioning themselves, not as a foursquare competitor (as you might expect), but instead working to carve out their own niche in mobile gaming.  In a couple of my previous posts (here and here), I’ve been pretty up front about my disappointment with foursquare.  It was great to see SCVNGR taking a new approach, and I think they’re seeing the results of making their app less about the check-in and more about the shared experience.  They’re also aggressively seeking corporate and education partners to help them get to the next level.

All in all, I think SCVNGR is a company poised for more exponential growth in 2011.  Backed by Google Ventures, they secured an additional $15M in funding early this year and they’re getting lots of attention in the mobile app world.

Thanks again to Jeff for showing me around and introducing me to a great new mobile platform.  I’ll be watching in the coming months to see how things progress.

What are your thoughts on mobile gaming and the future of SCVNGR?

Crowdsourcing: Teaching Social Media for Business

I’ve recently been asked by a University of San Diego marketing professor to guest lecture on social media for business in her MBA class.  While other institutions dedicate an entire semester to teaching social media, I’ll be working with a little less time than that:  I’ve got one hour.

Photo: Flickr Creative Commons

I could probably start by showing Erik Qualman’s “Social Media Revolution 2 (Refresh),” but I think they may have already seen that.  I could start with some mind-blowing statistics about the growth of social media.  I could “borrow” some great ideas from presentations from notable gurus, ninjas, authors, and experts I’ve seen over the past three years.  I could even dig up some Harvard Business School case studies on social media for business.  I could do a lot of things, but I have only one hour.

So I thought I’d reach out to you, my regular readers and random guests who stumble upon my humble offerings for some help.

Crowdsourcing:  a term that Wikipedia claims came about in 2006.  A term so new that WordPress throws the spell-check flag (am I spelling it right?).  A term that means asking all of you what I should do with my one hour in front of MBA students who perhaps know more about social media than I assume.

So what do you think?  What should I cover in a marketing class with MBA students in one short hour on social media for business?  Who knows, my best responses might even get a mention in class.

I’d like to be able to point to this blog post as an example of building a social network (that has been cultivated online, as well as in person), asking said network for a little help, and receiving tons of thoughtful, engaging and inspiring feedback.  Is that so much to ask?

Traveling with the Most Interesting Professor in the World

In a little more than six weeks from now, I’ll be departing for Buenos Aires with a study abroad group from the University of San Diego’s Master of Science in Global Leadership program. The group will be taking a global business strategy course with a professor I’ve always enjoyed – Dr. Jaime Alonzo Gomez.

Dr Jaime Alonzo Gomez - The Most Interesting Professor in the World

 

Dr. Gomez would definitely be in the running for the “Most Interesting Professor in the World.” Consulting for global companies like Dell, WalMart CitiBank, and many others, Dr. Gomez actually has stories of his face-to-face meetings with company CEOs to accompany many of the HBR case studies used in class.  Students will have a chance to meet with execs from the Latin American headquarters from WalMart and discuss the challenges of bringing the American idea of the big-box superstore to Argentina.

Study abroad participants will also have plenty of opportunities to soak in the local culture through a city tour, a tango show, steak and red wine dinners, and a city bicycle tour.

I had a chance to go on this trip three years ago, when I was a student in the program and enjoyed it immensely. Here are a few pictures from my first time around. Best part is that my wife will be joining me for a week in the country and we’ll get to do a lot of things together. Stay tuned for a post in January with new pics and stories!

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30+ Twitter Tools for Research (via Ana ADI)

Think you can’t track social media success? Take a look at this list…

30+ Twitter Tools for Research NOTE: If you find this blog post useful please bookmark it. I am planning to include here the latest info on Twitter tools. For some time now, I am doing my best to participate in a Twitter chat dedicated to social media measurement, #smmeasure, as a means of exploring what practitioners do and of discovering new tools. Last Thursday (November 4) the discussion who brought together marketing/communications practitioners, bloggers and representati … Read More

via Ana ADI