While watching the 1980 cult classic Caddyshack this past weekend, I noticed an interesting parallel to social media. Ty Webb was on to something when he told Judge Smails he didn’t keep score. I think the conversation went something like this:
Smails: Ty, what did you shoot today?
Webb: Oh, Judge, I don’t keep score.
Smails: Then how do you measure yourself with other golfers?
Webb: By height.
I feel like a lot of people on Twitter are concerned too much with “measuring themselves with others,” rather than creating quality content, genuinely connecting with others, and providing value to their followers. Metrics, ROI, Klout scores, and the like all have their place, but probably shouldn’t be the focus for most people on Twitter. Find ways to create real conversations and lasting engagement, and the metrics will follow.
I wrote in March about my own personal experience with Twitter, responding to the question “Is Twitter a True Social Network?”. Thanks again to those who follow my randomness and to those who continue to positively influence me.
Let’s all try to be a bit more like Ty Webb… I’ll go first.