I’ve recently been asked by a University of San Diego marketing professor to guest lecture on social media for business in her MBA class. While other institutions dedicate an entire semester to teaching social media, I’ll be working with a little less time than that: I’ve got one hour.
I could probably start by showing Erik Qualman’s “Social Media Revolution 2 (Refresh),” but I think they may have already seen that. I could start with some mind-blowing statistics about the growth of social media. I could “borrow” some great ideas from presentations from notable gurus, ninjas, authors, and experts I’ve seen over the past three years. I could even dig up some Harvard Business School case studies on social media for business. I could do a lot of things, but I have only one hour.
So I thought I’d reach out to you, my regular readers and random guests who stumble upon my humble offerings for some help.
Crowdsourcing: a term that Wikipedia claims came about in 2006. A term so new that WordPress throws the spell-check flag (am I spelling it right?). A term that means asking all of you what I should do with my one hour in front of MBA students who perhaps know more about social media than I assume.
So what do you think? What should I cover in a marketing class with MBA students in one short hour on social media for business? Who knows, my best responses might even get a mention in class.
I’d like to be able to point to this blog post as an example of building a social network (that has been cultivated online, as well as in person), asking said network for a little help, and receiving tons of thoughtful, engaging and inspiring feedback. Is that so much to ask?