Facebook made another big announcement yesterday regarding its Facebook Places application. They’re now giving businesses the chance to offer several different types of deals for people who check in using their smartphone. As usual, Mashable did the best job of summarizing the announcement and what it means for consumers and businesses. Read the Facebook blog post to see some interesting comments.
A Fast Company article this morning asked the obvious questions: does this mean the end for Groupon and Foursquare? I asked the same question about Foursquare in my blog post from about a month ago when the popular location-based application went down for several hours over a couple of different days. I argued that no one really cared, despite the amount of press and endless discussion created by the outage.
As a consumer, I think there is a great opportunity for businesses to use location-based deals. For some reason, though, I still don’t see many businesses taking advantage of Foursquare deals. Perhaps it’s a lack of familiarity with Foursquare and its capabilities? Maybe they don’t recognize the potential for offering deals? In an effort to educate businesses, Facebook has created a video to help them their own deals.
Regarding the question on Foursquare’s future… I typed “foursquare” into my Google search bar today and the first suggestion was “foursquare down.” Is Google trying to tell us something? Is Foursquare going down?