What Is Social Media?
What is social media? I asked that question recently at the Higher Ed Web Association annual conference, and I got a variety of interesting responses. Here’s a look: Thanks to everyone at #heweb11 for their help with the video. I’ll let you know how it goes…
Crowdsourcing: Teaching Social Media for Business
I’ve recently been asked by a University of San Diego marketing professor to guest lecture on social media for business in her MBA class. While other institutions dedicate an entire semester to teaching social media, I’ll be working with a little less time than that: I’ve got one hour. I could probably start by showing … Read more
Facebook in Argentina
I recently returned from a 2-week trip to Buenos Aires with the most interesting professor in the world and several students from the University of San Diego’s MS in Global Leadership program. They were studying business strategy in the global environment and I had the chance to tag along. As a digital marketer, I like … Read more
Three Books I Hope to Finish Before 2011
I’ll admit it. I don’t read as many books as I’d like to these days, but I’m able to plow through about one a month. Because of my graduate school experience at USD and my professional interests, the books I choose to read have changed a bit over the past few years – but I’m still … Read more
The Wrong Way to Fry a Turkey
Guy Kawasaki recently posted an article on how to deep fry a turkey. Here’s how it should not be done, complete with a long explanation and lessons learned. Enjoy.
