Caine’s Arcade: Another Story About the Power Social Media
I first heard about Caine’s Arcade on Tuesday morning when I saw a friend post on Facebook and another on Twitter. I watched the 10-minute film during lunch and enjoyed the well-made short documentary about a 9-year-old boy in East LA who made an entire arcade out of used auto parts boxes and other materials from … Read more
An Instagram Tour of Austin
I was recently in Austin, Texas for a conference on marketing and web development for higher education. I snapped lots of photos with my iPhone. Here are a few of my favorites.
What Is Social Media?
What is social media? I asked that question recently at the Higher Ed Web Association annual conference, and I got a variety of interesting responses. Here’s a look: Thanks to everyone at #heweb11 for their help with the video. I’ll let you know how it goes…
7 Facts About Content Sharing on the Web
It’s no secret that the American Marketing Association hosts great events to educate, support, and connect marketing professionals. I’m continually blown away by the quality of the content I get at each of the events, and this past week was no exception. [Disclaimer: I’ve been an AMA member since 2008 and currently serve as VP … Read more
My Blog: A Year in Review
Last week marked my 1-year anniversary of starting my own personal blog. Since I’ve actually stuck with it and kept somewhat of a regular schedule, I now have a lot to look back on. Thanks to all of you who have read, commented, and linked to my blog this year. When I started my new … Read more
The New Rules for Content
My content is crap… sometimes. That’s what I learned this morning at the Social Media Breakfast San Diego (#SMBSD). Local radio and creative professional Chris Cantore teamed up with Ryan Berman, founder and chief creative officer of Fishtank Brand Advertising to give us a no-fluff primer on creating content for the web. Here’s more of … Read more
Never Eat Alone: Who Wants to Join Me?
If you’ve read my blog for any amount of time, or if you’ve been lucky enough to meet me in person <grin>, you know that I definitely value my personal and professional network. Twitter, for example, has opened doors for me that I couldn’t have imagined. I continue to meet and converse with so many incredible … Read more
Is Twitter a True Social “Network”?
I heard an interesting piece on Marketplace Radio on NPR this week – Marketplace host Kai Ryssdal interviewed Steven Dubner, author of the Freakonomics concept. During the broadcast, they proposed that Twitter is not a social network. Essentially, Kai was ribbing Steven for their lack of reciprocity: specifically, @freakonomics has nearly 275,000 followers and, at … Read more
Crowdsourcing: Teaching Social Media for Business
I’ve recently been asked by a University of San Diego marketing professor to guest lecture on social media for business in her MBA class. While other institutions dedicate an entire semester to teaching social media, I’ll be working with a little less time than that: I’ve got one hour. I could probably start by showing … Read more
