What Is Social Media?
What is social media? I asked that question recently at the Higher Ed Web Association annual conference, and I got a variety of interesting responses. Here’s a look: Thanks to everyone at #heweb11 for their help with the video. I’ll let you know how it goes…
7 Facts About Content Sharing on the Web
It’s no secret that the American Marketing Association hosts great events to educate, support, and connect marketing professionals. I’m continually blown away by the quality of the content I get at each of the events, and this past week was no exception. [Disclaimer: I’ve been an AMA member since 2008 and currently serve as VP … Read more
My Blog: A Year in Review
Last week marked my 1-year anniversary of starting my own personal blog. Since I’ve actually stuck with it and kept somewhat of a regular schedule, I now have a lot to look back on. Thanks to all of you who have read, commented, and linked to my blog this year. When I started my new … Read more
Ty Webb Has Real Klout
While watching the 1980 cult classic Caddyshack this past weekend, I noticed an interesting parallel to social media. Ty Webb was on to something when he told Judge Smails he didn’t keep score. I think the conversation went something like this: Smails: Ty, what did you shoot today? Webb: Oh, Judge, I don’t keep score. … Read more
Crowdsourcing: Teaching Social Media for Business
I’ve recently been asked by a University of San Diego marketing professor to guest lecture on social media for business in her MBA class. While other institutions dedicate an entire semester to teaching social media, I’ll be working with a little less time than that: I’ve got one hour. I could probably start by showing … Read more
Three Books I Hope to Finish Before 2011
I’ll admit it. I don’t read as many books as I’d like to these days, but I’m able to plow through about one a month. Because of my graduate school experience at USD and my professional interests, the books I choose to read have changed a bit over the past few years – but I’m still … Read more
