Mobile App Helps You Find the Vinyl
I recently came across a mobile app called The Vinyl District, which is designed to help music lovers (specifically, those of us who are into vinyl) locate record stores, keep up with the latest music trends from their blog, and connect with others with similar interests. I had a chance to give the app a … Read more
7 Facts About Content Sharing on the Web
It’s no secret that the American Marketing Association hosts great events to educate, support, and connect marketing professionals. I’m continually blown away by the quality of the content I get at each of the events, and this past week was no exception. [Disclaimer: I’ve been an AMA member since 2008 and currently serve as VP … Read more
Lunch with 3 San Diego Agency Creative Directors
You may already know that I’m currently serving as VP of Membership for the San Diego Chapter of the American Marketing Association. You may also know that I regularly attend the local AMA events: lunches, happy hours, board meetings. What you may not realize is how much value I’ve gotten from these events and the … Read more
Is 2011 The Year of Mobile?
If you’re in marketing, you may have heard that this is the year of mobile… every year since 2006. While mobile phones have been around for quite some time, it seems we’re only now hitting critical mass with respect to smartphones, tablets, and other mobile devices. ComScore recently reported that 50% of all mobile phones … Read more
What is a QR Code?
What is a QR code? I saw this question recently from a self-proclaimed “marketing consultant” I follow on Twitter. Got me thinking that this might be a good post topic, since Quick Response (QR) codes aren’t quite mainstream… yet. What is it? First, the required Wikipedia definition: A QR code is a specific matrix barcode … Read more
Inside SCVNGR: My tour of one of the hottest mobile apps in higher ed
On a recent trip to Boston I had a unique opportunity to learn about one of the fastest growing mobile apps for the iPhone and Android: SCVNGR. In just under 9 months, SCVNGR has seen some pretty impressive growth, reaching 1,000,000 registered users in late February and partnering with too many companies and institutions to … Read more
Lessons and Links: 3 Takeaways from 3 Days at a Marketing Conference
After spending 2.5 days at the Symposium for the Marketing of Higher Education organized by the American Marketing Association, I’ve definitely come away with a ton of new ideas, energy, and renewed focus. Below is a quick summary and my top 3 takeaways from the great event. Attendees included folks from higher education from around … Read more
