Mobile App Helps You Find the Vinyl
I recently came across a mobile app called The Vinyl District, which is designed to help music lovers (specifically, those of us who are into vinyl) locate record stores, keep up with the latest music trends from their blog, and connect with others with similar interests. I had a chance to give the app a … Read more
Is 2011 The Year of Mobile?
If you’re in marketing, you may have heard that this is the year of mobile… every year since 2006. While mobile phones have been around for quite some time, it seems we’re only now hitting critical mass with respect to smartphones, tablets, and other mobile devices. ComScore recently reported that 50% of all mobile phones … Read more
Lessons and Links: 3 Takeaways from 3 Days at a Marketing Conference
After spending 2.5 days at the Symposium for the Marketing of Higher Education organized by the American Marketing Association, I’ve definitely come away with a ton of new ideas, energy, and renewed focus. Below is a quick summary and my top 3 takeaways from the great event. Attendees included folks from higher education from around … Read more
