How’s the Market? Lessons from 3 Recent Short Sales
“Should I buy a short sale?” I’ve heard that question a lot lately. Dreams of scoring a killer deal on an incredible home that would otherwise be out of your price range have attracted home buyers who might otherwise be sitting on the sidelines. Combine the promise of 2003-era (and before) pricing with historically low … Read more
A New Chapter
After nearly five and a half years at the University of San Diego, I’ve decided to leave for a new job with Vistage International. This move for me is bittersweet, since I have enjoyed my time at USD and I’ve built so many great friendships. My new role will be as a marketing manager for … Read more
7 Facts About Content Sharing on the Web
It’s no secret that the American Marketing Association hosts great events to educate, support, and connect marketing professionals. I’m continually blown away by the quality of the content I get at each of the events, and this past week was no exception. [Disclaimer: I’ve been an AMA member since 2008 and currently serve as VP … Read more
My Blog: A Year in Review
Last week marked my 1-year anniversary of starting my own personal blog. Since I’ve actually stuck with it and kept somewhat of a regular schedule, I now have a lot to look back on. Thanks to all of you who have read, commented, and linked to my blog this year. When I started my new … Read more
Lunch with 3 San Diego Agency Creative Directors
You may already know that I’m currently serving as VP of Membership for the San Diego Chapter of the American Marketing Association. You may also know that I regularly attend the local AMA events: lunches, happy hours, board meetings. What you may not realize is how much value I’ve gotten from these events and the … Read more
The New Rules for Content
My content is crap… sometimes. That’s what I learned this morning at the Social Media Breakfast San Diego (#SMBSD). Local radio and creative professional Chris Cantore teamed up with Ryan Berman, founder and chief creative officer of Fishtank Brand Advertising to give us a no-fluff primer on creating content for the web. Here’s more of … Read more
Never Eat Alone: Who Wants to Join Me?
If you’ve read my blog for any amount of time, or if you’ve been lucky enough to meet me in person <grin>, you know that I definitely value my personal and professional network. Twitter, for example, has opened doors for me that I couldn’t have imagined. I continue to meet and converse with so many incredible … Read more
Is 2011 The Year of Mobile?
If you’re in marketing, you may have heard that this is the year of mobile… every year since 2006. While mobile phones have been around for quite some time, it seems we’re only now hitting critical mass with respect to smartphones, tablets, and other mobile devices. ComScore recently reported that 50% of all mobile phones … Read more
What is a QR Code?
What is a QR code? I saw this question recently from a self-proclaimed “marketing consultant” I follow on Twitter. Got me thinking that this might be a good post topic, since Quick Response (QR) codes aren’t quite mainstream… yet. What is it? First, the required Wikipedia definition: A QR code is a specific matrix barcode … Read more
Inside SCVNGR: My tour of one of the hottest mobile apps in higher ed
On a recent trip to Boston I had a unique opportunity to learn about one of the fastest growing mobile apps for the iPhone and Android: SCVNGR. In just under 9 months, SCVNGR has seen some pretty impressive growth, reaching 1,000,000 registered users in late February and partnering with too many companies and institutions to … Read more
