Mobile App Helps You Find the Vinyl
I recently came across a mobile app called The Vinyl District, which is designed to help music lovers (specifically, those of us who are into vinyl) locate record stores, keep up with the latest music trends from their blog, and connect with others with similar interests. I had a chance to give the app a … Read more
An Instagram Tour of Austin
I was recently in Austin, Texas for a conference on marketing and web development for higher education. I snapped lots of photos with my iPhone. Here are a few of my favorites.
Is 2011 The Year of Mobile?
If you’re in marketing, you may have heard that this is the year of mobile… every year since 2006. While mobile phones have been around for quite some time, it seems we’re only now hitting critical mass with respect to smartphones, tablets, and other mobile devices. ComScore recently reported that 50% of all mobile phones … Read more
What is a QR Code?
What is a QR code? I saw this question recently from a self-proclaimed “marketing consultant” I follow on Twitter. Got me thinking that this might be a good post topic, since Quick Response (QR) codes aren’t quite mainstream… yet. What is it? First, the required Wikipedia definition: A QR code is a specific matrix barcode … Read more
Inside SCVNGR: My tour of one of the hottest mobile apps in higher ed
On a recent trip to Boston I had a unique opportunity to learn about one of the fastest growing mobile apps for the iPhone and Android: SCVNGR. In just under 9 months, SCVNGR has seen some pretty impressive growth, reaching 1,000,000 registered users in late February and partnering with too many companies and institutions to … Read more
Do you have Klout?
There’s a lot of buzz lately about Klout – the website that measures your level of influence on the web using a number of factors taken from your social media activities. Increasingly, people are realizing that engagement and influence are more important that fan/follower counts, and Klout offers a standard of measurement for people to … Read more
Lessons and Links: 3 Takeaways from 3 Days at a Marketing Conference
After spending 2.5 days at the Symposium for the Marketing of Higher Education organized by the American Marketing Association, I’ve definitely come away with a ton of new ideas, energy, and renewed focus. Below is a quick summary and my top 3 takeaways from the great event. Attendees included folks from higher education from around … Read more
More on Facebook Places vs Foursquare
Facebook made another big announcement yesterday regarding its Facebook Places application. They’re now giving businesses the chance to offer several different types of deals for people who check in using their smartphone. As usual, Mashable did the best job of summarizing the announcement and what it means for consumers and businesses. Read the Facebook blog … Read more
Foursquare’s Downtime: Does Anyone *Really* Care?
I’ve seen a lot of talk over the past couple of days about Foursquare being down and somehow that’s a big problem worthy of several news stories and blog posts. Sure it’s a hot topic, so everyone is jumping onboard – but I propose that if Foursquare went away tomorrow, most people wouldn’t even notice … Read more
