An Instagram Tour of Austin
I was recently in Austin, Texas for a conference on marketing and web development for higher education. I snapped lots of photos with my iPhone. Here are a few of my favorites.
What Is Social Media?
What is social media? I asked that question recently at the Higher Ed Web Association annual conference, and I got a variety of interesting responses. Here’s a look: Thanks to everyone at #heweb11 for their help with the video. I’ll let you know how it goes…
Inside SCVNGR: My tour of one of the hottest mobile apps in higher ed
On a recent trip to Boston I had a unique opportunity to learn about one of the fastest growing mobile apps for the iPhone and Android: SCVNGR. In just under 9 months, SCVNGR has seen some pretty impressive growth, reaching 1,000,000 registered users in late February and partnering with too many companies and institutions to … Read more
Crowdsourcing: Teaching Social Media for Business
I’ve recently been asked by a University of San Diego marketing professor to guest lecture on social media for business in her MBA class. While other institutions dedicate an entire semester to teaching social media, I’ll be working with a little less time than that: I’ve got one hour. I could probably start by showing … Read more
Lessons and Links: 3 Takeaways from 3 Days at a Marketing Conference
After spending 2.5 days at the Symposium for the Marketing of Higher Education organized by the American Marketing Association, I’ve definitely come away with a ton of new ideas, energy, and renewed focus. Below is a quick summary and my top 3 takeaways from the great event. Attendees included folks from higher education from around … Read more
