Caine’s Arcade: Another Story About the Power Social Media
I first heard about Caine’s Arcade on Tuesday morning when I saw a friend post on Facebook and another on Twitter. I watched the 10-minute film during lunch and enjoyed the well-made short documentary about a 9-year-old boy in East LA who made an entire arcade out of used auto parts boxes and other materials from … Read more
7 Facts About Content Sharing on the Web
It’s no secret that the American Marketing Association hosts great events to educate, support, and connect marketing professionals. I’m continually blown away by the quality of the content I get at each of the events, and this past week was no exception. [Disclaimer: I’ve been an AMA member since 2008 and currently serve as VP … Read more
My Blog: A Year in Review
Last week marked my 1-year anniversary of starting my own personal blog. Since I’ve actually stuck with it and kept somewhat of a regular schedule, I now have a lot to look back on. Thanks to all of you who have read, commented, and linked to my blog this year. When I started my new … Read more
The New Rules for Content
My content is crap… sometimes. That’s what I learned this morning at the Social Media Breakfast San Diego (#SMBSD). Local radio and creative professional Chris Cantore teamed up with Ryan Berman, founder and chief creative officer of Fishtank Brand Advertising to give us a no-fluff primer on creating content for the web. Here’s more of … Read more
Crowdsourcing: Teaching Social Media for Business
I’ve recently been asked by a University of San Diego marketing professor to guest lecture on social media for business in her MBA class. While other institutions dedicate an entire semester to teaching social media, I’ll be working with a little less time than that: I’ve got one hour. I could probably start by showing … Read more
Facebook in Argentina
I recently returned from a 2-week trip to Buenos Aires with the most interesting professor in the world and several students from the University of San Diego’s MS in Global Leadership program. They were studying business strategy in the global environment and I had the chance to tag along. As a digital marketer, I like … Read more
Three Creative Uses of Location Based Services
Over the past several months, I’ve gotten more interested in location-based apps (sometimes called location-based services, or LBS) and the incredible potential this idea has for businesses. In my previous blog posts on the subject (regarding Foursquare’s downtime and the announcement of Facebook Places), I’ve maintained that these mobile apps have brought no real value to … Read more
Why Netflix Streaming is Disappointing
I’ve been a fan of Netflix for quite some time now. I started my first subscription a few years ago and I’ve watched a lot of movies since. I get a lot of junk mail, so I still enjoy seeing that red Netflix envelope when it arrives. I’ve even started streaming movies and TV shows … Read more
Do you have Klout?
There’s a lot of buzz lately about Klout – the website that measures your level of influence on the web using a number of factors taken from your social media activities. Increasingly, people are realizing that engagement and influence are more important that fan/follower counts, and Klout offers a standard of measurement for people to … Read more
Lessons and Links: 3 Takeaways from 3 Days at a Marketing Conference
After spending 2.5 days at the Symposium for the Marketing of Higher Education organized by the American Marketing Association, I’ve definitely come away with a ton of new ideas, energy, and renewed focus. Below is a quick summary and my top 3 takeaways from the great event. Attendees included folks from higher education from around … Read more
