Crowdsourcing: Teaching Social Media for Business
I’ve recently been asked by a University of San Diego marketing professor to guest lecture on social media for business in her MBA class. While other institutions dedicate an entire semester to teaching social media, I’ll be working with a little less time than that: I’ve got one hour. I could probably start by showing … Read more
Lessons and Links: 3 Takeaways from 3 Days at a Marketing Conference
After spending 2.5 days at the Symposium for the Marketing of Higher Education organized by the American Marketing Association, I’ve definitely come away with a ton of new ideas, energy, and renewed focus. Below is a quick summary and my top 3 takeaways from the great event. Attendees included folks from higher education from around … Read more
