San Diego Real Estate
If you’ve read all my other pages, by now you know that I’ve had a very diverse work background. I’d like to think that makes me even more well-rounded than some of the “marketing experts” who have done nothing but eat, breathe, and live marketing. With some real leadership experience under my belt, I left the active duty ranks of the Navy in 2004 for a job in real estate sales.
I took a huge leap in 2004 and went from perhaps the most steady job I could have into a career that was filled with ups and downs – and no steady paycheck. I chose the road less traveled, and it has definitely made a difference.
I started my real estate career with Keller Williams Realty. More specifically, I joined a local husband-wife team who had been in business for 20+ years. Hired as a buyer specialist, my job was to cultivate and curate warm leads, turning those connections into closed sales. My team did a lot of things right. We nailed direct mail marketing and did a great job of targeted email campaigns. It was here that I first learned basic sales and marketing techniques, branding, CRM, database segmentation, and the value of having accurate and complete data.
In those two years, we added more specialists to the team – web developers, sales professionals, office managers – and I had the privilege of working with some great people (that I still keep in touch with). I was part of a small business team firing on all cylinders. We were the #2 team in sales during my first year. In my second year, we were far and away the #1 team in the office of over 200 agents.
While I was earning good money and learning a lot, I knew that full-time real estate sales wasn’t the right long term path for my career. In 2006, I decided to take my skills and bring them to bear in a university setting. See my University of San Diego page for info on what I’ve done there.
Still, I wouldn’t trade my time in real estate – seeing a successful small business from the inside, digital marketing in its infancy, team dynamics (and sometimes dysfunctions), and good old-fashioned relationship management.
I have kept my license in good standing and I’ve done a couple of deals over the past year. I’m also managing two of my own rental properties. I don’t maintain a separate real estate website anymore, but I do have full MLS access and stay in touch with current market trends. Stay tuned for some real estate related posts on the blog. As always, shoot me an email if you’d like me to build a custom MLS search, show you properties, or if you just want to sit down and talk San Diego real estate and investing.