Which profession drinks the most coffee?
Considering that I made it 32 years without drinking coffee (6 of those were in the US Navy), and my first real cup of coffee was in Costa Rica in 2007, some might think it strange that I would post about coffee. But I did find this one interesting. After all, coffee drinkers do live … Read more
A New Chapter
After nearly five and a half years at the University of San Diego, I’ve decided to leave for a new job with Vistage International. This move for me is bittersweet, since I have enjoyed my time at USD and I’ve built so many great friendships. My new role will be as a marketing manager for … Read more
7 Facts About Content Sharing on the Web
It’s no secret that the American Marketing Association hosts great events to educate, support, and connect marketing professionals. I’m continually blown away by the quality of the content I get at each of the events, and this past week was no exception. [Disclaimer: I’ve been an AMA member since 2008 and currently serve as VP … Read more
My Blog: A Year in Review
Last week marked my 1-year anniversary of starting my own personal blog. Since I’ve actually stuck with it and kept somewhat of a regular schedule, I now have a lot to look back on. Thanks to all of you who have read, commented, and linked to my blog this year. When I started my new … Read more
Lunch with 3 San Diego Agency Creative Directors
You may already know that I’m currently serving as VP of Membership for the San Diego Chapter of the American Marketing Association. You may also know that I regularly attend the local AMA events: lunches, happy hours, board meetings. What you may not realize is how much value I’ve gotten from these events and the … Read more
The New Rules for Content
My content is crap… sometimes. That’s what I learned this morning at the Social Media Breakfast San Diego (#SMBSD). Local radio and creative professional Chris Cantore teamed up with Ryan Berman, founder and chief creative officer of Fishtank Brand Advertising to give us a no-fluff primer on creating content for the web. Here’s more of … Read more
Is 2011 The Year of Mobile?
If you’re in marketing, you may have heard that this is the year of mobile… every year since 2006. While mobile phones have been around for quite some time, it seems we’re only now hitting critical mass with respect to smartphones, tablets, and other mobile devices. ComScore recently reported that 50% of all mobile phones … Read more
What is a QR Code?
What is a QR code? I saw this question recently from a self-proclaimed “marketing consultant” I follow on Twitter. Got me thinking that this might be a good post topic, since Quick Response (QR) codes aren’t quite mainstream… yet. What is it? First, the required Wikipedia definition: A QR code is a specific matrix barcode … Read more
Crowdsourcing: Teaching Social Media for Business
I’ve recently been asked by a University of San Diego marketing professor to guest lecture on social media for business in her MBA class. While other institutions dedicate an entire semester to teaching social media, I’ll be working with a little less time than that: I’ve got one hour. I could probably start by showing … Read more
Facebook in Argentina
I recently returned from a 2-week trip to Buenos Aires with the most interesting professor in the world and several students from the University of San Diego’s MS in Global Leadership program. They were studying business strategy in the global environment and I had the chance to tag along. As a digital marketer, I like … Read more
